Author Sebastian Faulks nominated the pub sign to be included in a list of countryside icons created for an online public vote. Pub signs got 14.5per cent of the public vote, followed by red post boxes at 11.9 per cent, and canal boating, a nomination from actor Kevin Spacey, was in third place.

But CPRE fear the traditional pub sign is dying out as independent ale houses close down and old fashioned pubs receive a makeover.

Author Bill Bryson, who is President of CPRE, said: “A Royal Act in 1393 made it compulsory for inns to have signs in order for official ale tasters and the mainly illiterate population to identify them and so colourful signs and symbols have been gently enticing us inside ever since.

“They are as characteristic of rural England as church spires and ancient hedge-rows. The diversity of English life has been reflected in these intriguing and deceptively informative artefacts for centuries.

“At a time when 36 pubs per week nationally are closing their doors, it is heartening to hear of the value still placed on this heralded tradition.”

He added: “I’m delighted pub signs won the Icons vote, and of course there is no better place to celebrate this result than inside an equally iconic British pub.”

The nominated icons were drawn from a new book, Icons of England. Published this winter, it contains beautiful photography and pays homage to England’s spectacular countryside and historic monuments.

The book features an introduction by Bill Bryson and 70 contributions, including Jon Snow’s cherished view from his bedroom window, singer Bryan Ferry’s favourite monument, broadcaster John Sergeant’s most tranquil place and journalist Kate Adie on the elusive quality of deer parks.