Three local businesses are teaming up for this year’s Tour de France which arrives in Yorkshire this weekend.
The Great Yorkshire Brewery, Cropton; The Yard pub and Dennis Distribution, both from Malton, will be heading to Ilkley with the hope of catching some of the custom from the thousands of people expected to turn out to watch The Grand Depart.
They will be based at the spa town on Friday, Saturday and Sunday which has been identified as one of the key hubs for spectators to watch the peloton as it flies past.
The Great Yorkshire Brewery intends to sell some of its favourite tipples, including Yorkshire Lager, Yorkshire Cider and a selection of its cask ales, with the help of staff from The Yard, whose owners have a second bar in the town, and all from a 40-ft refrigeration unit supplied by Dennis Distribution, which is based on York Road Industrial Estate.
Karl Butler, of The Great Yorkshire Brewery, said organisers Welcome to Yorkshire estimate there will be around 300,000 people watching the Tour de France over the three days.
“It will be good for all three companies and gives a chance for hundreds of thousands of people to see what the Great Yorkshire Brewery products are.”
The Grand Depart is expected to reach a television audience of two billion during its visit this weekend when riders will take part in two stages, the first from Leeds to Harrogate, followed the day after by York to Sheffield.