Businesses plan for Le Tour boost
CYCLING for families, a French food competition and Boris bikes are just three business ideas looking to boost the North York Moors’ economy in the year leading up to the Tour de France Grand Départ Yorkshire 2014.
The North York Moors National Park Authority is preparing to help businesses in the all-important run-up to the great event with 10 workshops and cluster discussions to make the most of the Tour de France legacy – even though the world’s most famous bike race will not pass through the area.
A total of 91 bookings have already been received for the workshops but there are still places left.
William Oxley, vice chairman of the Ryedale Tourism Advisory Board and owner of 17 Burgate, a Pickering-based B&B, called for businesses to co-ordinate and share ideas and events to maximise the benefits of the cycle race in Yorkshire in 2014.
He said: “We have to try and maximise the impact. The key is to get businesses of all sizes and of all interests in the industry thinking and looking at what they can do to tap into it.”
Mr Oxley mentioned a French food competition and Boris bikes for hire to encourage enthusiasm and business in 2013.
Rebecca Palmer-Bunting, manager of the Robin Hood Caravan Park at Slingsby, said her business would be promoting cycling for all the family in Dalby Forest, the Howardian Hills and rides to local pubs in Hovingham and Kirkbymoorside.
The North Yorkshire Moors Railway is also keen to join in the run-up.
The railway’s Marketing Manager Danielle Ramsey said: “We are very lucky at the North Yorkshire Moors Railway that we can accept bicycles and dogs onto our trains for a small charge and can drop you off in the middle of the Moors surrounded by beautiful landscapes and some of the best rides and walks in the UK.”
The practical workshops will show businesses how to market their product, create new revenue opportunities, spot ideas from other areas and how to collaborate.
The cluster discussions will focus on food and drink, arts and crafts, and nature and the outdoors.
The North York Moors National Park Authority in conjunction with The Tourism Network will present some of their own ideas for joint promotional activity and ask for businesses’ views on what they would like the Authority to do next.
An action plan will be one of the many benefits to come out of the meetings.
Workshops will be held at The Talbot Hotel, Malton, on Monday, 1.30pm to 2.30pm; the North York Moors National Park Authority offices, Helmsley, on Thursday February 7, 2pm to 3pm; Raithwaite Hall, Whitby, on Monday February 11, 1pm to 2.30pm; and at the Moors National Park Centre, Danby, on Thursday February 28, 1.30pm to 2.30pm.
And cluster discussions on nature and the outdoors are set for the Downe Arms Hotel, Wykeham, on Monday February 4, 10.30am-11.30am; on food and drink at The Talbot Hotel, Malton, on Monday, 2.30pm to 3.30pm and at Raithwaite Hall, Whitby, on Monday February 11, 2.30pm to 4.30pm; on arts and crafts at the National Park Authority offices, Helmsley, on Thursday February 7, 3pm to 4pm; and an arts and crafts and food and drink discussion at the Moors National Park Centre, Danby, on Thursday February 28, 2.30pm to 4pm.
Places at the workshops and cluster meetings are limited. For more details and to book visit www.northyorkmoorstourism.com/workshops.
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Weather for Malton
Wednesday 19 June 2013
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