The “five town” project for Ryedale is a concept with great marketing potential.
The concentrated highlight on Malton, Norton, Pickering, Helmsley and Kirkbymoorside will thrust to the fore in a package, rather than being part of a York-Ryedale fit or Scarborough-Ryedale link.
And why shouldn’t Ryedale be seen as a unified, separate, distinct identity? It has all the heritage, cultural, ambient elements of varied destinations in itself.
So the project we promote today deserves widespread backing.
By coincidence, the weekend Guardian included Ryedale in its spectacular round-up of the 50 best views in Britain. The newspaper featured Rievaulx from the terrace, saying the abbey ruins “sit on the banks of the Rye as the river passes through a steep, wooded defile in the moor”.
It is this kind of panorama that reinforces the confidence which the “five towns” should see themselves.
> Ed Asquith Editor