Road safety experts believe a specially-designed car could help slash the number of 16 to 24-year-olds who drink and drive.
It is hoped the “Demo Car,” a three-door Peugeot 206 with painted alloy wheels, blacked out windows, viper stripes up the bonnet and vinyl sticker bomb designs, will attract young drivers at community events around North Yorkshire and allow members of Scarborough and Ryedale Road Safety Task Group to pass on their safety message.
The concept was initially thought up by Richard Daffern, of Malton Fire Station, who created “The Rye Car.”
But with statistics revealing that 37 per cent of male 16 to 24 year-old drink drivers are killed or seriously injured in North Yorkshire, the road group decided to refine the idea and produce a more eye-catching car.
The “Demo Car” was put together by fire crews at Whitby Fire Station and Wayne Elliott, a former firefighter from Snainton, and owner of Elliott Designs.
It will now be sent out to events in Ryedale and neighbouring districts.
Station Manager Mark Naylor, at Whitby, said: “I am positive that this concept will allow us to engage with the younger road user and build some solid links and then take it to the next level of first person on scene training.”
Pictured: Firefighters Richard Clarke, Fraser Seaton, Dean Grayson, Brian Oakley, Andy Los and Dave Cooling with the new Demo Car at Lythe station in Whitby.