The scores of tourism businesses in Ryedale are confident of a bumper holiday season this year, with prospects being given a big boost with the public launch of Tourism North Yorkshire’s new guide.
Ena Dent, chairman of the organisation, and owner of a popular holiday cottage complex at Rosedale, said: “We are very hopeful of a good season, especially if the weather is favourable.”
She added that many operators were reporting good bookings and their hopes were being further buoyed by its holiday guide - “visityorkshire.com” - of which 60,000 copies are now being distributed nationwide and on mainland Europe.
“A big influx of tourists has so many benefits to Ryedale because they help out local village shops, pubs and post offices to survive as well as providing many hundreds of jobs,” said Mrs Dent.
“Our aim is to bring the world to Yorkshire, although Ryedale itself is not a brand name - it’s the destinations within it such as our market towns.”
Ryedale District Council, she said, was being very supportive of the tourist industry - estimated to be worth nearly £100 million a year to the area’s economy, with the new marketing and promotion campaign being promoted for Kirkbymoorside, Pickering, Helmsley, Malton and Norton.
One plan on the drawing board, said Mrs Dent, is to have special leaflets produced for Ryedale’s beauty spot villages such as Hutton-le-Hole, Thornton-le-Dale, and Rosedale.
Anne McIntosh, the Ryedale area MP, said: “Visitors are hugely important in the prosperity of North Yorkshire and I know who visits will be treated to some great hospitality and truly magnificent scenery.
“Add to this the Tour de France Grand Depart this year, and the region’s superb cycling opportunities including the Dalby Forest Trails near Pickering, and the reasons to visit become more and more compelling.”
Janet Deacon, of Welcome to Yorkshire, said: “I’m sure we can all look forward to a splendid summer season, thanks to the Tour de France and the many thousands of people it will bring to Yorkshire.”