Applications to become the next Miss Scarborough are now flooding in, with young women from the area, including Ryedale, hoping to bring the tiara home for the first time in years.
And the deadline has now been extended for the glitzy competition, with contenders for the accolade also now able to apply through The Malton and Pickering Mercury.
Organiser Diane Yalezo is thrilled with the response so far this year, with women from across the borough and beyond vying for the right to represent the town in the Miss England finals this summer.
And Mrs Yalezo, who has organised the awards for several years, is urging a Ryedale girl to do the district proud and bring home the title.
“Last year Whitby’s Laura Stone won the award, so I’m sure people in Ryedale or Scarborough would love it if a local girl claimed the prize,” said Mrs Yalezo, who owns Filey dress shop Desire.
Among the pageant hopefuls hoping to reclaim the crown for the town this year are 21-year-old Kirstie Cantley-Thompson and 19-year-old Nicola Mather.
Scarborough woman Samia Galab is also in the running, alongside 18-year-old model Sarah Wright, who is hoping to keep the crown in Whitby. From Filey, 18-year-old Jennifer Pinchbeck is in the running, along with 23-year-old Katharine Youngs, from Malton, and Bridlington hopeful Casey Sorenson.
Those wishing to join the applicants now have until March 23 to enter the glittering extravaganza, which is being held on Saturday April 12 at the Flower of May in Lebberston.