A minimum price for alcohol could be imposed in Ryedale and North Yorkshire as part of a campaign to tackle alcohol abuse.
The move, which now goes to public consultation until May 28, has been unveiled by public health experts.
Other moves would involve attempts to increase the availability of cheaper non-alcoholic drinks in licensed premises.
Officials stress they want people to enjoy drinking responsibly but the move follows figures which show hospital admissions involving alcohol are increasing and nearly 200 people in the county die as a result of alcohol.
The strategy has been drawn up by North Yorkshire County Council’s Health and Adult Services working with partner organisations.
Alcohol abuse is also associated with crime, including domestic violence and sexual crime, and features in antisocial behaviour in particular with over a quarter of incidents associated with alcohol in some areas.
“In North Yorkshire, around a quarter of all people who drink are estimated to be drinking at harmful or hazardous levels,” said County Councillor Don Mackenzie, Executive Member for Public Health.
“For too many people, harmful or hazardous drinking has become normal. We need to shift that culture so that low risk drinking becomes the norm.”