Ryedale’s holiday industry – estimated to be worth some £100 million a year and providing hundreds of jobs – is in line for a bumper year, believe its leaders.
The district-based Tourism Association North Yorkshire (TANY) is producing 50,000 copies of a new holiday guide promoting the area’s history and heritage, towns and villages, said Ena Dent, the chairman.
“We have so much to offer in the county and Ryedale in particular with our national parks, festivals, many events and landscape.“
Mrs Dent added that her own business, Craven Garth Cottages, Rosedale, already had more bookings this year than it this time in 2013.
“The signs are very encouraging for the holiday industry as a whole in this area. More people seem to be taking short breaks and planning them in advance.”
The Grand Depart of the Tour de France in Yorkshire in July is expected to see spin-off benefits for Ryedale. With thousands of tourists coming to the county, many are expected to seek accommodation well away from the routes in the Yorkshire Dales, Harrogate and York.
“Given some good weather I am sure the prospects are good and our new holiday guide will make a big contribution towards helping promote our area.”
TANY is a not-for-profit organisation which has become North Yorkshire’s leading voice for the tourist industry. The organisation is seeking help to promote the guide, said Mrs Dent and anyone able to help is asked to contact Nick Hill, the director of TANY at Eden Camp, Malton, on (01653) 697777.
l Progress is being made on further plans to boost the industry with moves to produce publicity to promote Ryedale’s five market towns – Malton, Norton, Helmsley, Pickering and Kirkbymoorside.
Jos Holmes, the district council’s economy and community manager, said the venture was being supported by Welcome to Yorkshire, the regional marketing organisation. It is planned to initiate a scheme of carrying out retailing offers and loyalty cards and each of the towns has been asked to put forward its priorities to aid the tourism business in its area.
“We are sharing information and are keen to establish a diary so we don’t see clashes of events,” she said.