The owner of a fish and chip shop has taken pride of “plaice” on the committee of Helmsley in Business.
Tony Webster, who took over Scotts of Helmsley in March last year, now has the responsibility of helping to promote the market town and attract visitors to the area.
One of the initiatives Mr Webster and his colleagues are already working on is a summer event to celebrate Yorkshire Day.
Running over three days from Friday, August 1, it will feature a weekend of Yorkshire-themed fun.
“I am very honoured to have been voted on to the committee and help promote the fabulous town of Helmsley and all the businesses based here,” said Mr Webster.
“Helmsley has a great deal to offer tourists in terms of places to eat, stay, visit and shop. My task is to help push the Helmsley name as a far as possible and ensure it is not just a town that tourists pass through, but stop in. We are right on the edge of the North York Moors and on one of the main routes to the coast. And when it comes to next month’s Tour de France we are close enough for people to go and see some of the stages, yet just far enough away not to be overrun by hordes of Tour fanatics.”
Helmsley in Business consists of 41 businesses in the market town.