Welcome To Yorkshire, the county’s tourism marketing organisation, is planning a five-year strategy for the county’s visitor economy which is expected to give a boost to the holiday industry in Ryedale and Scarborough - and aid job prospects.
Chief Executive, Gary Verity, says in its annual report: “The strategy should result in a more coherent approach to development and investment, and a secure plan to fund out core promotional activities.”
He said W2Y was gearing up for the big Tour de France’s Grand Depart from Yorkshire next July which, he says, is likely to have spin-off benefits for the Ryedale and Scarborough districts. “The two day event will bring millions of visitors to Yorkshire – already many areas on the route are reporting that all accommodation is full. Millions more will be introduced to Yorkshire’s wonderful landscapes, picturesque villages and vibrant towns and cities through television coverage. Our aim in the next year will be to ensure that the greatest economy and social legacy is derived from Le Tour Yorkshire,” said Mr Verity.
Already, he added, W2Y is seeing new business membership being generated and corporate partnerships emerging.
W2Y, a not for profit organisation, has mounted a string of campaigns to boost Yorkshire’s £7 billion a year tourist industry which now employs nearly 250,000 people. International, national and region publicity for the organisation had been worth some £40 million in the past year which had benefitted hundreds of tourism enterprises in two of the leading holiday areas, Ryedale, Scarborough as well as the the rest of the county.
However, giving Yorkshire a high profile to the holiday industry and potential tourists, had come at a cost, said Mr Verity, which had resulted in W2Y suffering a loss in the last financial year of £1.1 million. But, he said, Yorkshire had won the tiutle of the World’s Leading Maret Campaign for the third successive year, and also won top European travel awards in marketing and website design.