A colourful campaign is calling on people in the North York Moors to “ewe-nite” and encourage more visitors to take a trip to the National Park.
Businesses, organisations and the public are being asked to display sheep in pink jerseys as a way of persuading people to explore the area more widely.
“Lost Sheep in Pink Jerseys” will mirror the successful campaign which was run in the Yorkshire Dales last year.
Visitors will be asked to spot at least three sheep from the fuchsia-coloured flock and then report their sightings on a website where they will be entered into a prize draw.
The lost sheep, dressed in pink to reflect the National Park’s heather moorland, will be on show from June 20 to September 20.
Sheep can be of any size and made from any material - but must “wear” a pink jersey.
One business which has already signed up to the campaign is using a chainsaw carver to make a sheep which will then sport a knitted jumper.
The campaign is organised by the North York Moors Tourism Network which supports tourism and related businesses.
Susan Briggs, director of The Tourism Network Ltd, who came up with the idea of the Lost Sheep campaign, said: “The campaign was hugely successful in the Yorkshire Dales and I’m confident it will be just as well received in the North York Moors.
“In the end we had over 400 sheep dotted around ranging in size from small lambs made from icing sugar to one large version made out of recycled bikes and mattresses.
“Perhaps more importantly, we had over 15,000 entries and the feedback from visitors was overwhelmingly positive.”
Catriona McLees, Head of Promotion and Tourism at the North York Moors National Park Authority, added: “This campaign has the potential to really put the North York Moors on the map this summer but to be a success we need the support of local people and businesses. People taking part last year in the Yorkshire Dales said the campaign was a fun way to explore new places, to discover different shops, pubs, cafes and provided an incentive to return again and again to find more sheep.”
People or organisations willing to display a sheep are asked to sign up by May 5 at www.northyorkmoorstourism.com. More information can be found at (01439) 772700.